Case Study #1

DirectTV National Retailer: This client was successful in many ways. Firstly, the DirecTVretailer grew from a mall office in Orlando, FL to the #2 retailer in the nation serving over19,000 installations a month nationwide. Soon thereafter, the #1 DirecTV retailers in thenation bought the Corporation. At the peak of the advertising budget, CGR Creative was theagency of records planning, organizing, buying, tracking and paying for up to $500,000 permonth in TV advertising.

We also created the 60-second spots from concept, art, productionand editing to tape duplication and delivery. We also managed over $2,000,000 per monthin direct mail and over $1,000,000 per month in newspapers by coordinating all insertionorders, artwork production and delivery. This was a tremendous learning experience for ourteam as we grew from two to ten employees in the first 24 months of business.

The owner this retailer saw his ultimate goal come to fruition by building a small businessinto a viable organization and exiting at the right time.

Case Study #2

Local Jewelry Store: Their objective was to increase store traffic and capitalize on highgold prices.In 2009, as the price of gold starting to go up, a local jewelry store client asked us to puttogether a recommendation to advertise that they buy old gold jewelry and coins.

We recommended that they run TV and focus their dollars on news programming to piggy-backon the news coverage that gold prices were getting. As soon as the schedule started,the client reported that there were over 100 people lined up in their store every dayto sell their gold. This campaign has been running every week for 3 years with 100-150customers a day! Since then, many other stores have started a similar campaign, but ourclient was the first to do so.

Case Study #3

National Debit Card: This new company approached us to help them use broadcast togenerate customers. We developed a small test in Atlanta, running Direct Response TVfor a 3-week period. The test was successful and we recommended that similar schedulescould run in other markets and generate similar results. Over an 8-year period, we ran TVschedules in 35-40 markets a month for this client, generating calls to open over 3 milliondebit cards.

Case Study #4

Regional Department Store: The objective was to evaluate sales and media costs togenerate a higher ROI. By developing a ratio of store sales to TV cost per points, we wereable to allocate media dollars to markets with the largest sales potential.

Markets with ahigh ratio were grouped into Priority Level A and received higher reach and frequency levelsthan Level B markets with low ratios. By reallocating funds, we were able to promote salesand events in markets with the potential to generate more sales without increasing the adbudget. Sales in Level A markets increased over 12% which represented over 70% ofthe total company sales.