SEO is the forefront of every business on the web.  It is the organic way to have your site’s placement  rank on the search engines.  It is imperative to rank on page 1 of Google so your website can be found.  Having a presence on Page 1 of Google and Bing results in higher conversions and new customer acquisitions.  In addition, it helps create brand awareness and gives you credibility as a company. 

If you are not on page 1, you probably aren’t doing everything in your power to get there.  If you are, then you may be doing something wrong.  With our intuitive SEO strategy we have not only ranked on page 1 as the “best marketing agency in Charlotte NC,” but we’ve done the same for our clients.  There are a lot of marketing and advertising agencies out there who are not even close to being on page 1.  Ask them why and 9 out of 10 times they’ll respond, “We just don’t have the time to worry about ranking for our own company because we have so many other clients to tend to.” The bottom line is that is a cop out; there’s no reason why a digital marketing firm cannot rank on page 1 of Google for a few keyword searches.

If you are redesigning your website and rebranding, SEO places an integral role in aiding online visitors to find you.  Otherwise, you will have a shiny, new website acting as a paperweight on the World Wide Web. “If you build it, they will come,” is entirely a false statement when it comes to sites on the web.  We need to institute the proper strategy and tools for organic ranking to occur correctly.

SEO is an ongoing strategy.  There are several implementations that need to take place for your website to get crawled by the search engine spiders.  Your title tags, metatags and meta descriptions need to be updated with proper format and follow the guidelines.  In addition your page content and amount of text you have present matters.  Your header tags also hold importance when your page is crawled for placement by the search engine robots.  If you utilize a lot of flash and or images, it could have a negative impact on your SEO, resulting in poor placement.  You might not have a solid link building strategy in place.  You may also have started a social media campaign without implementing the right strategy to build your brand awareness organically.

PR also plays a valuable role in branding and acquiring new business online.  Press Releases, articles and newsletters should be optimized for SEO. If you email blast your client an unoptimized Press Release, it will not get the rankings you were hoping for on the search engines.  Everything you do online is organic and viable to reaching success.  CGR is well versed in ascertaining the intuitive approach to helping you reach your goals.  Our SEO web professionals specialize in online search engine strategy and capability.  We are cutting edge and change with the times like an algorithm.