Charlotte, NC - September 7, 2011 - How do you draw a large audience to your site?  Do a viral campaign like Rack Room did.  Converse’s  “In My Shoes” Contest was a success as users in different geo-targeted areas were able to make videos showcasing the Converse product and execute quick videos and upload them to the designated YouTube channel. 

Viral campaigns are a great way to analyze and target untapped market share based on the diversity of uploads and the demographic of who is actually interested in the product.  A viral contest nowadays is always a hit as it can be easily shared on other social sites like Facebook and Twitter.  It helps promote brand awareness and build brand identity with existing and new customers.

Allowing comments on blogs and video channels like YouTube can lead to increased sales.  Promotions and messages can benefit any business if done correctly.

A Few Mini-Stats: The result of the two-month campaign was 25,000,000 impressions and over 5,000 unique users. Our campaign goals were to reach 12,000,000 impressions and 3,000 unique users.

About CGR Creative
CGR Creative is a boutique digital marketing firm that has been in business for 10 strong years. We specialize in all areas of online marketing including SEO, SEM, Social Media and PR services. Our goal is to help our clients achieve their goals and successes through open communication, strategy and hard work ethic to deliver you 110%.

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